Structured Response - Examples

After looking at what is needed in order to structure a response, I researched some examples which I have already looked at; Tron, Toy Story 3, Moon and Kick-Ass.

Pre-Production
Tron was based on the original film from 1982 and kept its original script. The producers also decided to keep the film a PG in order to create a wider audience, (4 quadrant) This increases the film's profit. The producers decided to use the original Jeff Bridges, Garrett Hedlund and Olivia Wilde. These names are not very well known but Daft Punk were chosen to do the soundtracks which makes the film much more popular and more of a reason for the audience to watch. The film's budget was $170. This budget is much larger than the English film 'Moon's budget which was $5m. This is because Tron had a variety of special effects including the CGI effect which makes Jeff Bridges' face young. However Moon's most expensive effect was the cloning scene which involved Sam Rockwell playing ping pong with himself. This scene spent up most of the budget which is absolutely nothing compared to Tron, considering that Moon's budget was $5 million.

4 Quadrant
Tron is a PG as is Toy Story 3. Toy Story, however, made much more because it is designed to be viewed by the four main categories which consists of young, old, male and females. Whereas Tron is aimed more towards males that females. It would be expected of Tron to be aimed at younger people  because of the special effects and CGI however the older audience are also drawn to this movie because of the plot's originality. On the other hand, Moon and Kick-Ass have a specific target audience which means they are likely to make less profit that Toy Story and Tron. Moon also has an audience outside of the 4 quadrant categories as Moon is targeted more for British audiences, this is because it stars a famous British actor named Sam Rockwell who is not very known in America. Kick-Ass is a 15 and contains a variety of taboo, vulgarism and bad language from the characters, based on this fact alone, it targets the film more towards teenagers than the older generation of people.  The film Kick-Ass is also aimed towards the male gender rather than the female gender because of the boyish side to the storyline; explosions, pretty women, and also the controversy of the small girl using taboo.

Distribution
Moon was distributed on 60 screens in the US and 200 in the UK, this is an extremely minimal amount compared to big Hollywood films such as Avatar which was released in 3,452 theatres and the Hang Over 2 was released in 3,615 theatres

How to structure a response

Ao1 - Argument   -   25 Marks

Aol2 - Examples   -   25 Marks

(45 minutes to produce a response.)

Introduction -

• briefly expresses your opinion
• Identify your film institution

Main
UK vs USA ---> My personal views
Disney vs Momentum, Film4

Four quantrant
Pre-production - licencing
Production - Whent hey start making it
Distribution - How many screens - wide release
Exchange - How I can buy/watch it.
Conclusion - What does the future hold? -

• Technology will be cheaper
• Cinemas will go out of fashion however 3D, HD, CGI keeps customers going.

Tron: Legacy

Production budget: $170 million.
Tron cost $350 to develop, produce and market
Total domestic gross worldwide: $400 million.
Opening weekend: $44 million.
Tron was shown on 3,451 screens.
DVD sales: $25 million
Production company: Walt Disney
Distributed in "all territories of India" except Tamil Nadu and Mysore. The film was released in English, Hindi and Telugu.
Tron did a lot of Marketing, for example the famous 'monorail' in Disney world was changed to be Tron themed. A number of street legal versions of the famous motorbike from the digital world in Tron was released for £55 million.
"“Tron: Legacy,” filmed using advanced 3-D cameras, will inevitably be compared with “Avatar,” which opened on a similar date last year and sold more than $2.7 billion in tickets at the global box office. That is perhaps an unfair bar to set. " - http://www.nytimes.com/2010/07/26/business/media/26tron.html