After looking at what is needed in order to structure a response, I researched some examples which I have already looked at; Tron, Toy Story 3, Moon and Kick-Ass.
Pre-Production
Tron was based on the original film from 1982 and kept its original script. The producers also decided to keep the film a PG in order to create a wider audience, (4 quadrant) This increases the film's profit. The producers decided to use the original Jeff Bridges, Garrett Hedlund and Olivia Wilde. These names are not very well known but Daft Punk were chosen to do the soundtracks which makes the film much more popular and more of a reason for the audience to watch. The film's budget was $170. This budget is much larger than the English film 'Moon's budget which was $5m. This is because Tron had a variety of special effects including the CGI effect which makes Jeff Bridges' face young. However Moon's most expensive effect was the cloning scene which involved Sam Rockwell playing ping pong with himself. This scene spent up most of the budget which is absolutely nothing compared to Tron, considering that Moon's budget was $5 million.
4 Quadrant
Tron is a PG as is Toy Story 3. Toy Story, however, made much more because it is designed to be viewed by the four main categories which consists of young, old, male and females. Whereas Tron is aimed more towards males that females. It would be expected of Tron to be aimed at younger people because of the special effects and CGI however the older audience are also drawn to this movie because of the plot's originality. On the other hand, Moon and Kick-Ass have a specific target audience which means they are likely to make less profit that Toy Story and Tron. Moon also has an audience outside of the 4 quadrant categories as Moon is targeted more for British audiences, this is because it stars a famous British actor named Sam Rockwell who is not very known in America. Kick-Ass is a 15 and contains a variety of taboo, vulgarism and bad language from the characters, based on this fact alone, it targets the film more towards teenagers than the older generation of people. The film Kick-Ass is also aimed towards the male gender rather than the female gender because of the boyish side to the storyline; explosions, pretty women, and also the controversy of the small girl using taboo.
Distribution
Moon was distributed on 60 screens in the US and 200 in the UK, this is an extremely minimal amount compared to big Hollywood films such as Avatar which was released in 3,452 theatres and the Hang Over 2 was released in 3,615 theatres
Wednesday, 7 December 2011
How to structure a response
Ao1 - Argument - 25 Marks
Aol2 - Examples - 25 Marks
(45 minutes to produce a response.)
Introduction -
UK vs USA ---> My personal views
Disney vs Momentum, Film4
Four quantrant
Pre-production - licencing
Production - Whent hey start making it
Distribution - How many screens - wide release
Exchange - How I can buy/watch it.
Conclusion - What does the future hold? -
Aol2 - Examples - 25 Marks
(45 minutes to produce a response.)
Introduction -
- briefly expresses your opinion
- Identify your film institution
UK vs USA ---> My personal views
Disney vs Momentum, Film4
Four quantrant
Pre-production - licencing
Production - Whent hey start making it
Distribution - How many screens - wide release
Exchange - How I can buy/watch it.
Conclusion - What does the future hold? -
- Technology will be cheaper
- Cinemas will go out of fashion however 3D, HD, CGI keeps customers going.
Monday, 5 December 2011
Tron: Legacy
Production budget: $170 million.
Tron cost $350 to develop, produce and market
Total domestic gross worldwide: $400 million.
Opening weekend: $44 million.
Tron was shown on 3,451 screens.
DVD sales: $25 million
Production company: Walt Disney
Distributed in "all territories of India" except Tamil Nadu and Mysore. The film was released in English, Hindi and Telugu.
Tron did a lot of Marketing, for example the famous 'monorail' in Disney world was changed to be Tron themed. A number of street legal versions of the famous motorbike from the digital world in Tron was released for £55 million.
"“Tron: Legacy,” filmed using advanced 3-D cameras, will inevitably be compared with “Avatar,” which opened on a similar date last year and sold more than $2.7 billion in tickets at the global box office. That is perhaps an unfair bar to set. " - http://www.nytimes.com/2010/07/26/business/media/26tron.html
Tron cost $350 to develop, produce and market
Total domestic gross worldwide: $400 million.
Opening weekend: $44 million.
Tron was shown on 3,451 screens.
DVD sales: $25 million
Production company: Walt Disney
Distributed in "all territories of India" except Tamil Nadu and Mysore. The film was released in English, Hindi and Telugu.
Tron did a lot of Marketing, for example the famous 'monorail' in Disney world was changed to be Tron themed. A number of street legal versions of the famous motorbike from the digital world in Tron was released for £55 million.
"“Tron: Legacy,” filmed using advanced 3-D cameras, will inevitably be compared with “Avatar,” which opened on a similar date last year and sold more than $2.7 billion in tickets at the global box office. That is perhaps an unfair bar to set. " - http://www.nytimes.com/2010/07/26/business/media/26tron.html
Monday, 14 November 2011
Friday, 4 November 2011
Summary of key theory and terminology
Representation
Gender - The different representations of male and females. Males can be heroic/unintellegent/unclean/nerdy. Females can be unintellegent/clever/sex symbols/bossy.
Age - Representations on age; youths are nuisances (Inbetweeners) and old people are grumpy (Vicar of Dibley)
Ethnicity - How people from different parts of the world represent their home place (British people drink tea)
Religious Identity - How different religions are represented - (Masood - Eastenders) Very strict and bossy.
Disablility - Disabled people are normally portrayed as being good people who get a lot of sympathy (Glee) However the one from (The Inbetweeners) contradicts this sterotype and is portrayed as someone who takes advantage of being in a wheelchair.
Sexuality - This portrays how homosexuals are represented. There are two main types; strong, manly homosexuals (Christian - Eastenders) and then there are camp homosexuals (2 pints of lager and a packet of crisps.)
Media Language
Camera shots
Comedy/Action/Horror/Romance/Thriller/Physcological/Sci-fi/Adventure/Crime/Documentary/Educational
How a story is organised and presented
Audience
Male/Female/Old/Young
Mise-en-Scène
There are 7 areas of representation
- Class & Status
- Gender
- Age
- Ethnicity
- Religious Identity
- Disability
- Sexuality
Gender - The different representations of male and females. Males can be heroic/unintellegent/unclean/nerdy. Females can be unintellegent/clever/sex symbols/bossy.
Age - Representations on age; youths are nuisances (Inbetweeners) and old people are grumpy (Vicar of Dibley)
Ethnicity - How people from different parts of the world represent their home place (British people drink tea)
Religious Identity - How different religions are represented - (Masood - Eastenders) Very strict and bossy.
Disablility - Disabled people are normally portrayed as being good people who get a lot of sympathy (Glee) However the one from (The Inbetweeners) contradicts this sterotype and is portrayed as someone who takes advantage of being in a wheelchair.
Sexuality - This portrays how homosexuals are represented. There are two main types; strong, manly homosexuals (Christian - Eastenders) and then there are camp homosexuals (2 pints of lager and a packet of crisps.)
Media Language
Camera shots
- Extreme wide shot
- Very wide shot
- Wide shot
- Mid shot
- Medium close up
- Close up
- Extreme close up
- Over the shoulder shot
- Point of view shot
- Birds eye view
- High angle
- Eye level
- Lowe angle
- Oblique
- Pans
- Tilts
- Dolly shots
- Hand held shots
- Crane shots
- Ariel shot
- Asynchronous - Sound that isn't relevant to the visual image
- Contrapuntal - Sound that seems strange in comparison to the film
- Action - Continuation of a scene in different shots
- Continuity - Presents the text in chronological order
- Montage - A series of clips that happen over a long period of time.
Comedy/Action/Horror/Romance/Thriller/Physcological/Sci-fi/Adventure/Crime/Documentary/Educational
- Links with audience
How a story is organised and presented
Audience
Male/Female/Old/Young
Mise-en-Scène
- Costume
- Lighting
- Props
- Extras
Wednesday, 26 October 2011
Spiderman 2 - Production Costs
Script and Development - $10m - 5% of the overall budget.
Licencing - $20m - Sony had to buy the rights to make of movie for Spiderman from Marvel. (Stan Lee - creator of spiderman, gets paid $1m a year but is threatening to sue for more.)
Producers - $15m - 2 producers, 1 co-producer and 3 executive producers.
Director - $10m - Directors have lost their importance over time. For example they have to re shoot a scene if the test audiences are not satisfied with it.
Cast - $30m -
Tobey Maguire played spiderman after Heath Ledger turned down the roll. He was payed $4 for Spiderman and $17 for the sequel.
Kirsten Dunst was estimated a pay of $5 - 6m for Spiderman 2.
Alfred Molina played Doc Ock and was payed $1m.
Below the line - $45m - This includes the rest of the crew, expenses of the shoot, equipment, a mass amount of extras, locations and everything else.
Special Effects - $65 - becoming more expensive recently.
Music - $5 - Danny Elfman was payed a mere 2% of the overall budget.
Prints & Advertising - $75m - Not officially part of the production budget.
Licencing - $20m - Sony had to buy the rights to make of movie for Spiderman from Marvel. (Stan Lee - creator of spiderman, gets paid $1m a year but is threatening to sue for more.)
Producers - $15m - 2 producers, 1 co-producer and 3 executive producers.
Director - $10m - Directors have lost their importance over time. For example they have to re shoot a scene if the test audiences are not satisfied with it.
Cast - $30m -
Tobey Maguire played spiderman after Heath Ledger turned down the roll. He was payed $4 for Spiderman and $17 for the sequel.
Kirsten Dunst was estimated a pay of $5 - 6m for Spiderman 2.
Alfred Molina played Doc Ock and was payed $1m.
Below the line - $45m - This includes the rest of the crew, expenses of the shoot, equipment, a mass amount of extras, locations and everything else.
Special Effects - $65 - becoming more expensive recently.
Music - $5 - Danny Elfman was payed a mere 2% of the overall budget.
Prints & Advertising - $75m - Not officially part of the production budget.
Final Box Office Figures $821 Million!
"Kick Ass"
Directer:
Matthew Vaughn
Producers:
Writers:
Kick-Ass is about a teenage boy (David) who isn't a very important character at school and is classed as an ordinary person "who just exists." David h as often wondered why nobody has put being a superhero into a reality, and therefore decides that he will be the first to do it. At first he tries to fight crime but ends up getting stabbed and hit by a car. His second attempt was caught by the media who managed to post a video of him protecting a man from 3 thugs onto the internet. He then set up a MySpace blog where he could anonymously communicate with the public as 'Kick-Ass.' After gaining the reputation of fighting crime, he gets cocky, decides to fight a gang and ends up in a near death experience if it wasn't for 'Big-Daddy' and 'Hit-Girl' who are real superheroes and kill all of the gangsters. The gangsters boss Frank D'Amico blames Kick-Ass for the death of his men and forges a plan with his son; his son Chris D'Amico claims to be another superhero 'Red-Mist' who pretends he's fighting crime for the media and becomes just as popular. Eventually Red-Mist and Kick-Ass meet up and decide to fight crime together. Red-Mist was suppose to lead Kick-Ass into the gangster's warehouse where they'd kill him but as they arrive they find out that the warehouse is on fire and all the men are dead. Red-Mist gets Kick-Ass to call Big-Daddy and Hit-Girl to fight the gangsters and they end up capturing Kick-Ass and Big-Daddy. Big-Daddy gets burned alive and Hit-Girl just manages to save Kick-Ass before he also dies. After Hit-Girl's dad's death, she seeks revenge and goes to Frank D'amico's building to kill everyone. Kick-Ass later arrives on a jet pack and kills the rest of the henchmen. Frank D'Amico ends up getting thrown out the window and exploded by a rocket launcher.
The film is a comedy which was based on a comic called 'Kick-Ass Comics' By Mark Miller and John Romita Jr.The comic was published by Marvel Comics. The comic is very similar to the film as it has the same characters with the same costumes, however there are slight alterations, such as the scene where David (Kick-Ass) goes into Katie's room via the window to reveal the truth... whereas in the comic he shouts it from outside her window.
The producers and marketing producers decided to release a series of posters presenting the individual characters with also displaying the name of the film, also presenting the actors who are playing the characters.
The producers also released individual short clips for each of the characters.. apart from Kick-Ass.
This is the clip for the character Hit-Girl.
The film's budget was $28 Million. 'Double Negative' did just over 835 visual effects for the movie, using mostly CGI through green screens and other methods. Between $8-9 Million was spent on special effects.
Mark Miller and Jane Goldmen were payed to help edit the script and develop it further, this included the deals that cost around $3 Million. these writers were also known for developing the script for Stardust.
Matthew Vaughn invested his own money into making this film, therefore took the largest revenue. Vaughn and Brad Pitt helped produce the film.
Prints & Advertising costs were near enough $10.5 Million, Lionsgate distributed the film taking a large percentage of the final box office figures. ($96,188,903)
The film went over their budget by $10 Million because of the advertising they did.
There was a lot of controversy surrounding this film due to the fact that Hit Girl who is around 10 years old used lots of swear words. Parents didn't think it was right for a child of that age to be using that kind of language and started protests which in theory generated more publicity for the film anyway. There is also a lot of violence, the girl kills lots of men very violently which caused a lot of controversy.
Matthew Vaughn
Producers:
| Adam Bohling |
| Darren Goldberg | ||
| Jane Goldman | ||
| Jeremy Kleiner | ||
| Lyn Lucibello | ||
| Stephen Marks | ||
| Mark Millar | ||
| Tarquin Pack | ||
| Brad Pitt | ||
| David Reid | ||
| John Romita Jr. | ||
| Kris Thykier | ||
| Matthew Vaughn | . |
Mark Miller
John Romita Jr.
Kick-Ass is about a teenage boy (David) who isn't a very important character at school and is classed as an ordinary person "who just exists." David h as often wondered why nobody has put being a superhero into a reality, and therefore decides that he will be the first to do it. At first he tries to fight crime but ends up getting stabbed and hit by a car. His second attempt was caught by the media who managed to post a video of him protecting a man from 3 thugs onto the internet. He then set up a MySpace blog where he could anonymously communicate with the public as 'Kick-Ass.' After gaining the reputation of fighting crime, he gets cocky, decides to fight a gang and ends up in a near death experience if it wasn't for 'Big-Daddy' and 'Hit-Girl' who are real superheroes and kill all of the gangsters. The gangsters boss Frank D'Amico blames Kick-Ass for the death of his men and forges a plan with his son; his son Chris D'Amico claims to be another superhero 'Red-Mist' who pretends he's fighting crime for the media and becomes just as popular. Eventually Red-Mist and Kick-Ass meet up and decide to fight crime together. Red-Mist was suppose to lead Kick-Ass into the gangster's warehouse where they'd kill him but as they arrive they find out that the warehouse is on fire and all the men are dead. Red-Mist gets Kick-Ass to call Big-Daddy and Hit-Girl to fight the gangsters and they end up capturing Kick-Ass and Big-Daddy. Big-Daddy gets burned alive and Hit-Girl just manages to save Kick-Ass before he also dies. After Hit-Girl's dad's death, she seeks revenge and goes to Frank D'amico's building to kill everyone. Kick-Ass later arrives on a jet pack and kills the rest of the henchmen. Frank D'Amico ends up getting thrown out the window and exploded by a rocket launcher.
 |
| Original Kick-Ass comic book. |
The producers and marketing producers decided to release a series of posters presenting the individual characters with also displaying the name of the film, also presenting the actors who are playing the characters.
There were more posters made which also presented each of the characters individually. The characters are shown in different action poses. Each posted has a URL address which all linked to the official Kick-Ass website.
The final poster was a theoretical poster. Created 2 weeks before the first screening, this showed the title in large letters with the characters jumping through.
The final poster was a theoretical poster. Created 2 weeks before the first screening, this showed the title in large letters with the characters jumping through.
A trailer was then released that introduced the idea of superhereos with no powers.
The producers also released individual short clips for each of the characters.. apart from Kick-Ass.
This is the clip for the character Hit-Girl.
The film's budget was $28 Million. 'Double Negative' did just over 835 visual effects for the movie, using mostly CGI through green screens and other methods. Between $8-9 Million was spent on special effects.
Mark Miller and Jane Goldmen were payed to help edit the script and develop it further, this included the deals that cost around $3 Million. these writers were also known for developing the script for Stardust.
Matthew Vaughn invested his own money into making this film, therefore took the largest revenue. Vaughn and Brad Pitt helped produce the film.
Prints & Advertising costs were near enough $10.5 Million, Lionsgate distributed the film taking a large percentage of the final box office figures. ($96,188,903)
The film went over their budget by $10 Million because of the advertising they did.
There was a lot of controversy surrounding this film due to the fact that Hit Girl who is around 10 years old used lots of swear words. Parents didn't think it was right for a child of that age to be using that kind of language and started protests which in theory generated more publicity for the film anyway. There is also a lot of violence, the girl kills lots of men very violently which caused a lot of controversy.
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