Shynola is the name of the four directors that work together to produce music videos and title sequences. The four men are Chris Harding, Jason Grooves, Richard Kenworthy and also Gideon Baws (Who passed away in 2008.)
Shynola's work includes music videos for bands such as Coldplay, Blur, Queens of the Stone Age, Radiohead and many more. They have also done the title sequence for the film Scot Pilgrim Vs the World, and also a a small collection of adverts for companies such as Nike and Orange.
Shynola use animated sequences to create the effects in their work. They are very well known for using stop motion which is where you take many different shots of a subject who moves slightly on every shot and when the shots are stitched together the subject is animated. Shynola use bright colours in their work to give of connotations of happiness which relates to the music video or film etc.
The inspiration behind Shynola's work is comic books, tv programs and general everyday life.
Shynola won the award for the Best New British Animation.
Luke, what you have posted on here is very good, sadly there isn't enough of it. Check my blog to see what you must include
ReplyDeletehttp://mrsmithasmedia.blogspot.com/2011/09/is-your-blog-up-to-date.html