A man called Herbert Blumer named and developed the topic of 'symbolic interactionism.' He developed a theory as to what type of audience attend the cinema and what levels of interaction are amongst them. He believed there are four different stages to audience.
- He believed that every variation of person attends the cinema. This means that a lawyer, child and old man could go to watch the same film. How ever this theory is wrong because different films have specific target audiences.
- The audience is anonymous. This means that everyone who attends the cinema goes by themselves purely to watch then film and there is no collaboration between anybody. There is also a fault in this theory as most people want to go to the cinema with a friend.
- There is little communication between audience. People go to the cinema with a peer but don't talk or interact during.
- The chances of interaction are by coincidence. For example someone may bump into their friend at the cinema resulting in communication.
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